Social Media Marketing Workshop

Social Media Marketing has become an Integral part of business to ensure that it is competitive and calls for collaborative and participative business. Associates of an organization become a part of the social media marketing efforts. Social business, enables the organization to listen, engage, understand, and respond directly through conversation. This leads to the strategic marketing built around tailored advertisements, structured e-marketing plans, design of products and services in a manner that not only satisfies customers but also encourages them to share their delight with others.

Workshop Design

Training in Social Media Marketing examines the ways in which interactive technologies are changing the rules and processes for customer engagement. The training begins with the concepts of social media, internet marketing and the types of e-marketing channels available for connecting with the customer in terms of social events, online events, and banners tailored for web marketing. The course explores the capabilities of Blog with hands on sessions, publishing of blogs, and identification of blog metrics. Having understood blog it is time to move to facebook and concepts of facebook pages. The course then moves over to Twitter and twitter cards management.

Workshop outline & Hands on

  1. Elements of Social Media, Concepts of Blog
  2. Social Media leads, lead life cycle management
  3. Blog creation, publish blog, visits, Blog metrics
  4. Facebook page creation, page banners
  5. Connect Blogs to facebook, Page collaboration
  6. Twitter as a medium, Twitter banners, twitter cards, types
  7. Tweet likes, messaging, Metrics

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.

Prospective Aspirants

Social Media being an upcoming platform for collaboration, it calls for new areas of work including market segment understanding, campaign planning, platform capabilities, targeting, creation of marketing literature in terms of sale sheets, interactive play books, social network creation, connecting concept to social media, collaborating and sustaining the interactions, wading and filtering the network for lead identification etc.

This hands on training is highly focused to equip aspirants planning to enter the exciting field of social media marketing, budding social media enthusiasts, digital marketing aspirants, non-engineers, graduates, MBA students aspiring to set up a mark in social media, psychologist wanting to understand public psychology, web marketing specialist and journalists. It is a one day workshop and the participants are expected to actively involve as a team to gain the full benefit.

Quick Info

Date: 16 Dec 2016
Venue: ITMR, Chennai
Time: 09:30AM to 5:00PM
Workshop Fee: INR:1500

Certificate in Data Visualization

In a data-driven world, the ability to analyze comprehend and display large amounts of information through advanced visualization techniques has gained importance. Visualization can generate value only when it is aligned with the way people see and think. Built around the current industrial needs Data visualization has become an integral part of large enterprises to provide insights. Complex data sets pose a challenge to understand and interpret. This certificate program is designed to help you with relevant data visualization skills to work with varied simple and complex data sets.

Visualization program design

The program begins with the concepts of exploring data sets followed by techniques to organize and derive meaning from them through the application of data presentation tools and techniques. The course equips you to create rich and intuitive representations that can help your business make more insightful decisions. The course is designed to facilitate experiential learning and ensure a high level of interactivity. Activities used to enhance the development of competencies range from the simple application of theoretical concepts to the analysis of enriched visuals and tailored representations.

Program outline & Hands on

  1. Understand data and data life cycle management
  2. Work with challenging data sets by using visual representations
  3. Understand MS Excel for visualization
  4. Understand Quick View* (open Ed) as a data visualization tool
  5. Apply Quick View* (open Ed) on data sets for interactive visualization
  6. Apply R shiny studio for visualization
  7. Understand other tools like Tableau, D3, leaflets

Get more info from ITMR and Elearning – ITMR 

Prospective Aspirants

The certificate program is designed for individuals who want to explore careers in visualization design or data presentation. The program helps you to critically analyze both the opportunities and the pitfalls that shape up when you apply technology to visualize data

This hands on training is highly focused to equip aspirants planning to enter the exciting field of data visualization career. Professionals from different fields, such as finance, human resources, production, logistics, information technology and design, interested in visual communication methods, will improve their efficiency in reporting information in a visual manner. Individuals like operational managers, sales managers, regardless of their field of expertise, will gain the ability and skill to create and understand visual representations of information.

Quick Info

Date: Feb 2017
Venue: ITMR, Chennai
Duration: 40 hrs – 5 days
Time: 09:30AM to 5:00PM

One day Workshop on Weka


Weka, open source machine learning tool has been around for quite a while and was developed internally at University of Waikato. Weka with its GUI provides easiest transition into the world of Data Science. Weka is a collection of machine learning algorithms for data mining tasks with the simplest learning curve.

The workshop is ideal for students, research scholars, teachers, business analyst, data analyst, data managers, data mining aspirants from various business verticals like education, logistics, healthcare, IT enterprises, aspiring to enter the field of data analytics.

The one day workshop helps you to get a feel of Machine Learning capabilities with zero coding experience. You are expected to come with your laptop. You will install the tool and work through a case.

This is priced at Rs.1000/- for students and Rs.1500/- for others. We have a limitation of 28 seats for this workshop.

Do book your seats in advance.
For details reach out to @htcitmr or

Data Lakes & Data aggregation Challenges


Data aggregation leading to an excellent customer experience is key for organizations to stay afloat and have a planned growth in the current Internet Revolution. Creation of Data lake with a variety of Data ingestion techniques imposes a variety of challenges. This webinar will highlight the various challenges and possible solutions.

Contact: Saranya +91 7338819771, HTC Global Services, and book your seat.

mautic is open source marketing automation